Privacy Policy

Last Updated: August 25, 2025

LK Brand ("We", "Our", "Us") is committed to protecting the privacy of our customers, resellers, manufacturers, and visitors ("You", "Your"). This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website [www.lkbrand.in] or use our services.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, that you voluntarily give to us when you register for an account or place an order.
• Business Data: For our resellers and manufacturers, we collect business details such as company name, GSTIN, and other registration information necessary to facilitate our business partnership.
• Financial Data: We do not store or collect your payment card details. That information is provided directly to our third-party payment processors (e.g., Razorpay) whose use of your personal information is governed by their own privacy policy.
• Derivative Data: Information our servers automatically collect when you access the site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the site.
• Communication Data: Records of your correspondence with us, including emails, support tickets, and messages via SMS or WhatsApp.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you to:

• Create and manage your account.
• Process your orders, manage payments, and deliver products to you.
• Communicate with you regarding your account or orders, including sending order confirmations, shipping notifications, and delivery updates via Email, SMS, and WhatsApp.
• Provide customer support and respond to your inquiries.
• Administer the reseller and manufacturer dashboards and services.
• Monitor and analyze usage and trends to improve our website and services.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Comply with legal and regulatory obligations, such as tax laws.

3. Disclosure of Your Information

We do not sell, trade, or rent your personal information to others. We may share information we have collected about you in certain situations:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing (Razorpay), order fulfillment, and shipping (Shiprocket, Delhivery).
• Business Partners: We may share information with our manufacturer partners to fulfill orders or manage stock, but only the necessary information required for these purposes.

4. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. We utilize SSL (Secure Sockets Layer) encryption for data transmission and store sensitive data in an encrypted format. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable.

5. Cookies and Tracking Technologies

We may use cookies and other tracking technologies on the site to help customize the site and improve your experience. When you access the site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the site.

6. Your Rights and Choices

You have certain rights regarding your personal information:

• Account Information: You may at any time review or change the information in your account by logging into your account settings.
• Opt-Out of Communications: You may opt-out of receiving marketing communications from us at any time. However, you will continue to receive essential transactional communications related to your orders and services.
• Account Deletion: You may request the deletion of your account by contacting us. Please note that we may be required to retain certain information for transactional purposes or as required by law.

7. Policy for Children

We do not knowingly solicit information from or market to children under the age of 18. If you become aware of any data we have collected from children under age 18, please contact us using the contact information provided below.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the website and our services after such modifications will constitute your acknowledgment of the modified Policy.

9. Governing Law

This Privacy Policy and any disputes arising from it are governed by the laws of India and the jurisdiction of the courts in Surat, Gujarat.

10. Contact Us